Twice a year, retail partners travel to our 4,000 sqm showroom in Vietnam to review the full development range in person. It is where a season of design work becomes something you can sit in, lean on and specify, and it is one of the most useful tools a sourcing or buying team has.
Catalogues and photography are essential, but they flatten the things that matter most in outdoor furniture: proportion, comfort, weight and the way a finish reads in natural light. In the showroom those decisions become obvious in minutes.
What a showroom visit unlocks
Buyers compare timbers and finishes side by side, test cushion depth and seat height, and see how collections work as families rather than single pieces. Crucially, they can build mixed containers on the spot, balancing hero pieces with volume sellers to suit their floor space and price architecture.
Because the showroom sits alongside our design and production hub, feedback moves quickly from a partner's visit into the next round of development. A change requested on Monday can be sampled the same week.
How to make the most of a showroom visit
Experienced buyers arrive with three things: their floor plan, their price architecture and last season's sell-through numbers. With those in hand, a showroom stops being a gallery and becomes a working session. You can stand a candidate range on an imaginary shop floor, check that the good, better and best tiers read clearly side by side, and swap out the pieces that did not earn their space last year.
Daylight matters more than most people expect. Timber tones, powder-coat colours and fabric shades all shift between hall lighting and sun, so take samples to a window or outside. And sit on everything. Seat height, depth and cushion firmness are impossible to judge from a spec sheet, yet they drive reviews and returns more than any other attribute.
The most productive hour is often the last one, building the container mix. Doing it in the showroom, with the furniture in front of you, produces a more balanced order than doing it later from a spreadsheet.
Can't travel? Take the virtual tour
Not every team can fly to Vietnam each season, so we now offer interactive 3D showroom tours of both our Vietnam and China sites. They open after a few quick details, which keeps our development range to genuine trade partners while letting you walk the floor from anywhere.
When you are ready to plan a range, request the catalogue and we will pair you with the right contact for your market.
