Our design team is already exploring what 2027 looks like in outdoor living. While the full picture is still forming, the early direction is clear: warmer, more natural timber tones, softer and rounder silhouettes, and a quieter, more architectural treatment of metal.
We develop around 1,000 new pieces a year and edit hard, down to the 300 to 400 that earn a place in the range. That filter is where trends become product, and it is why the directions we share now are the ones most likely to reach retail floors next season.
The signals we are watching
Three themes keep recurring in early development. First, comfort: deeper seats, generous cushions and rope detailing that softens hard frames. Second, material honesty, with finishes that show the grain and character of the timber rather than hiding it. Third, modularity, as smaller homes and balconies push demand for sets that reconfigure.
Colour is moving with the materials, toward warm neutrals and muted, earthy tones that sit comfortably against both timber and powder-coated aluminium.
How a trend becomes a product
A trend on a moodboard is cheap; a trend in a container is a commitment. Between the two sits a filter that every serious manufacturer runs. First, the idea has to survive engineering: a sculptural silhouette still needs to stack, ship and carry weight outdoors for years. Second, it has to survive costing, because a beautiful chair that lands outside its price tier will not earn shelf space. Third, it has to survive the market test, which for us happens at the showroom and at SPOGA, where buyer reactions decide what graduates from development to range.
That is why our ratio matters: roughly 1,000 designs developed each year, 300 to 400 in market. The discipline of the edit protects our partners from trend noise. What reaches the catalogue is not everything we found interesting, it is what we believe will sell through at retail.
For buyers, the practical use of a trend report is direction, not prescription. It tells you which way the wind is blowing so you can tilt your range, not replace it.
Get the full report first
This is a preview, not the whole story. The 2027 Outdoor Living Trend Report will pull together the materials, colours and silhouettes shaping the season into a single outlook for buyers and category managers.
Add your details to the trend report list and we will send it the moment it is ready, ahead of the general release.
